Packaging design for '7-Eleven Grab'N'Go Popcorn'.
The Brief: The previous packs were in a clear structure which direct sunlight was effecting the popcorn resulting in colour fade. Here I had to design a range that would cover the entire structure while adding flavour cues and fun.
Using the popcorn piece as the hero, I illustrated individual characters that also relate to the witty tagline on each pack. The range currently sits in 7-Eleven stores Australia wide.